terri krohn consulting, llc strategic focus for companies big and small

Customer Focus Groups arrow graphic

focus groups are an invaluable listening post

Customer Focus Groups graphicIt feels good when someone asks to hear your opinion on a subject that’s important to you.  Your customers are no different.  When they feel good, they support you.

Yet, many companies are doing a poor job of having conversations with their customers. A simple but effective way to help remedy this is to run regular customer focus groups.

Focus groups can help your business:

  • create realistic, customer-centered plans and strategies
  • build stronger, more profitable relationships with your best customers
  • create evangelists and fans who carry your message forward
  • help you develop new products and solutions while improving existing products.

A well-run focus group can engage and enfranchise your customers in the on-going success of your business. They enable rich dialogue on critical subjects with people who most often have the best information.  And they send a strong signal to your customers that you are interested in their success as well as your own.

What you can expect from me

I can help your business develop and conduct successful focus group outcomes by:

  • Integrating focus group development into your overall customer care strategy
  • Establishing clear objectives and well-defined outcomes
  • Creating a win/win for both you and your customers
  • Selecting participants carefully
  • Developing a dynamic meeting format
  • Executing the details with precision
  • Compiling results in a clear and insightful manner

Contact me to begin a listening process with your customers that will reward you with critical information that in turn creates successful outcomes for your business.

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